This is a continuation of my notes from Day 2 of MX East.

Brendon Shauer of Adaptive Path gave a talk on the Long Wow, planning and staging a great sustained experience. (It sounds like a sexual self-help talk, but wasn’t). His major points were clear and resonated well. However, saying these things and doing them are two different issues.

• Manage the platform for delivery
• Create and evolve a repeatable process
• Tackle a wide area of customer needs, especially in areas with metrics, like UX
• Organize and plan the pipeline of improvements/changes

Brendan also gave some general UX advice…

• Stop trying to do everything
• Connect with something distinct
• Consciously plan and manage strategy

The closing keynote speaker was Scott Berkun on the Myths of Innovation. I really enjoyed his talk, but I didn’t take any notes. The only thing I wrote was “buy the book”. I guess I should do that.